Holiday Ad Planning on a Budget
Holiday Ad Planning on a Budget: A Platform-by-Platform Guide for SA Businesses The holiday season is here. Consumers are spending. Competition is heating up. And somewhere in the middle of all that… is your ad budget, quietly sweating. The good news? You don’t need a massive festive-season budget to make an impact. With the right […]
How to Audit Your Ad Account in 30 Minutes or Less
How to Audit Your Ad Account in 30 Minutes or Less Diving into your ad account can feel like venturing into a mysterious, enchanted forest. It’s full of strange numbers, confusing charts, and the lingering fear that you might be feeding your budget to a digital monster. But there is good news: it doesn’t have […]
Before You Blame Your Ads: Is It a CRO Problem?
Before You Blame Your Ads: Is It a CRO Problem? You have poured budget and effort into a brilliant ad campaign. The targeting is spot on, the copy is compelling, and the visuals are stunning. You are getting clicks, and traffic is flowing to your website. But there is one big problem: nobody is buying, […]
Google Ads Trends Shaping South Africa in 2025
Google Ads Trends Shaping South Africa in 2025: What’s Working Mid-Year! We’re well into 2025, and Google Ads has already taken some big steps forward. For South African businesses, the platform is shifting quickly, and the brands adapting fastest are the ones seeing the strongest returns. Whether you’re just starting out with Google Ads or […]
A MotoGP Lesson in Digital Marketing
As a lifelong MotoGP fan, I’ve always had a complicated relationship with Marc Marquez. His undeniable talent and record-breaking achievements are hard to ignore, but his aggressive riding style often left me feeling a bit uneasy & left a bad taste in my mouth. Love him or hate him, his recent resurgence, resulting in his first victory in over 1000 days this past weekend, has forced me to reconsider my perspective. (Hard eye-roll for myself)